Self Storage Earls Court Privacy Policy
This Privacy Policy explains how Self Storage Earls Court collects, uses, stores, and protects personal data relating to our self storage services. It applies to all Self Storage Earls Court customers and prospective customers in the Earls Court area, as well as anyone who contacts us about our services or visits our premises.
We are committed to protecting your privacy and handling your personal data in a fair, transparent, and secure manner in accordance with the UK General Data Protection Regulation GDPR and all applicable data protection laws.
Data controller
For the purposes of data protection law, Self Storage Earls Court is the data controller for the personal data described in this Privacy Policy. This means we determine the purposes and means of processing your personal data when you use our services, visit our premises, or otherwise interact with us.
Personal data we collect
We may collect and process the following categories of personal data about you:
Identification data, such as your full name, date of birth, nationality, and copies or details of identification documents where required for security or legal purposes.
Contact data, such as your correspondence address, billing address, and any other address you provide, together with your preferred communication channels.
Account and contract data, such as storage unit details, contract dates and duration, payment history, rental agreements, and any correspondence relating to your account or bookings.
Payment and billing data, such as payment method, partial card details where required for transaction processing, invoicing details, and transaction records. We do not store full payment card details; payment processing is carried out through secure third party providers.
Security and access data, such as CCTV footage at our facilities, access logs, key fob or access code use, vehicle registration details where provided, and records of visits to our premises.
Communication data, such as records of enquiries, complaints, feedback, and any other communications you send to us by post, online forms, or in person at our facilities.
Marketing preferences, such as your choices about receiving updates, offers, or information about our services.
How we collect personal data
We collect personal data directly from you when you make an enquiry, request a quote, sign a storage agreement, make a payment, visit our premises, contact us, or update your details.
We may also collect data indirectly from third parties where lawful and appropriate, for example from credit reference agencies or fraud prevention agencies, or from individuals who refer you to us with your knowledge.
Some data is collected automatically when you visit our premises, including CCTV recordings and access control data used for security and safety.
Lawful basis for processing
We process your personal data only where we have a lawful basis under the UK GDPR. Depending on the context, this may include:
Contract necessity, to take steps at your request before entering into a storage agreement and to perform our contract with you, including setting up and managing your storage unit, processing payments, and communicating with you about your account.
Legal obligations, to comply with our legal and regulatory duties, including tax and accounting requirements, law enforcement requests, and record keeping obligations.
Legitimate interests, where processing is necessary for our legitimate business interests or those of a third party, provided your interests and fundamental rights do not override those interests. This may include ensuring the security of our facilities, preventing and detecting fraud, managing and improving our services, and defending legal claims.
Consent, where you have clearly agreed to specific processing, such as receiving certain types of marketing communications. Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal.
How we use your personal data
We may use your personal data for the following purposes:
To provide and manage self storage services, including setting up your account, managing access to storage units, and responding to your enquiries and requests.
To administer your contract, including processing payments, issuing invoices, managing deposits, handling renewals, and addressing any issues or disputes.
To maintain safety and security at our facilities, including operating CCTV systems, controlling access to our premises, monitoring for unauthorised access, and investigating incidents.
To comply with legal and regulatory requirements, including responding to lawful requests from authorities and maintaining appropriate business records.
To manage our business operations, including internal reporting, auditing, quality control, staff training, and service improvements.
To send you service related communications, such as notices about your storage unit, changes to terms, or important information about our facilities.
With your consent, to send you information about similar services, offers, or updates that may be of interest to you, and to understand your preferences for marketing.
Data sharing and processors
We may share your personal data with trusted third parties who act as data processors on our behalf. These processors only process your data under our instructions and for the purposes set out in this Privacy Policy. Categories of such processors may include:
Payment service providers and banks, to process payments and manage refunds or chargebacks.
IT and cloud service providers, to host our systems, maintain databases, and support our software and security infrastructure.
Security and maintenance contractors, who may have controlled access to our premises and systems to maintain CCTV, access control, and other security technology.
Professional advisers, such as lawyers, accountants, or auditors, where necessary for legal, accounting, or audit purposes and subject to confidentiality obligations.
We may also share personal data with third parties where required by law, such as law enforcement agencies, courts, or regulatory bodies, or in connection with legal claims or potential disputes.
We do not sell your personal data to third parties.
Data retention
We keep personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements.
In general, we retain contract and billing records for a minimum period required by applicable tax and company laws after the end of your relationship with us. CCTV and security access data are retained for a shorter period, unless required for the investigation of an incident or legal claim.
When personal data is no longer required, we take appropriate steps to delete or anonymise it securely.
International transfers
If we transfer personal data outside the UK or the European Economic Area, we will ensure that appropriate safeguards are in place to protect your data, in accordance with data protection laws. This may include using standard contractual clauses or equivalent protective measures where required.
Your data protection rights
Under data protection law, you have a number of rights in relation to your personal data. Subject to certain conditions and exemptions, you may have the right to:
Access your personal data and receive a copy of the information we hold about you.
Rectify inaccurate or incomplete personal data.
Erase your personal data where there is no longer a lawful basis for us to continue processing it.
Restrict the processing of your personal data in certain circumstances.
Object to processing based on our legitimate interests, including profiling linked to those interests, and object to direct marketing.
Request the transfer of your personal data to you or to another organisation in a structured, commonly used, and machine readable format where technically feasible.
Withdraw consent where we rely on your consent for specific processing activities. Withdrawing consent will not affect the lawfulness of processing carried out before the withdrawal.
You can exercise these rights by contacting us using the contact details available on our main communication channels. We may need to verify your identity before responding to your request.
Security of your data
We take appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction, or damage. These measures include physical security at our facilities, restricted access controls, and secure systems for storing and transmitting data.
Policy scope and updates
This Privacy Policy applies to all existing and prospective Self Storage Earls Court customers and visitors in the Earls Court area. It forms part of the information we provide to you when you use or enquire about our storage services.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. Any changes will be effective from the date of publication of the updated policy. We encourage you to review this Privacy Policy periodically so that you remain informed about how we protect your personal data.
